Lucky Yvon : How a starving Yosemite ironmonger became the King of Patagonia
Item
Title
Lucky Yvon : How a starving Yosemite ironmonger became the King of Patagonia
Creator
Vetter, Craig
Description
Magazine feature on American climber, outdoors enthusiast, and entrepreneur, Yvon Chouinard, founder of the Patagonia company. Profile of Chouinard's climbing adventures, his company's successes, and the convergence of a love for the outdoors with a knack for business. How Patagonia has changed the climbing industry, and how a climber relates to the business world. Chouinard's image featured on magazine cover.
Date
1984 March
Language
English
Type
Magazine Article
Identifier
Coverage
1980s; California
Publication Title
Outside